Few brands in the beauty industry generate excitement like e.l.f. Cosmetics and its skincare counterpart, e.l.f. SKIN. Known for their affordable yet effective formulas and strategic partnerships with Hollywood’s elite, these brands consistently captivate the beauty community. Their latest launch is no exception, and it’s already shaping up to be a fan favorite.

Photo credit by: @chiemihara

Perfectly timed for a sun-kissed summer, e.l.f. SKIN introduces Bronzing Drops ($12) in three luminous shades: 1 (rose gold), 2 (gold), and 3 (copper). This antioxidant-rich liquid formula, infused with vitamin E, blends seamlessly with your preferred moisturizer or oil to achieve a personalized glow. The more Bronzing Drops you add, the deeper the bronze effect. But do they live up to the “just back from the beach” promise? Ahead is Team Byrdie’s honest review and a comprehensive guide to this exciting new release.

The Product

As proven by the continuous success of tinted lip balms, SPF-infused foundations, and highlighter serums, we beauty lovers want our skincare routine to double as our makeup routine. Products pulling double duty not only save us money and vanity space but also time. After all, who wouldn’t want to shrink their daily regimen down to just a handful of products? e.l.f. SKIN is just the latest brand to absolutely nail the consumer trend.

The Formula

The formula has skincare benefits and moonlights as makeup. The bronze-in-a-bottle serum is infused with loads of antioxidants, including vitamin E, sunflower oil, marula oil, and raspberry seed oil. These ingredients not only help your skin fend off damage from free radicals (aka unstable atoms that can harm healthy cells) but also soothe and moisturize skin. Bonus: All e.l.f. formulations are cruelty-free and vegan, as well.

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