April marks the arrival of a new season, bringing sunnier days, brighter skies, and an abundance of pollen. Despite seasonal allergies, this April introduces a wave of thrilling beauty launches that cater to all your skincare, makeup, hair, nail, and fragrance needs. Expect invisible sun protection, mattifying setting powders, and elegant floral scents. Whatever you’re in the market for, there’s a perfect product launch waiting for you.

Photo credit by: @nicholeharvey

Issey Miyake

Brands like Pat McGrath, r.e.m. beauty, and Benefit are unveiling a diverse array of new products to suit every shopper and budget. We’ve curated April’s top beauty launches below, along with the details that make them stand out. Floral scents may not be groundbreaking for spring, but they’re timeless for a reason. Energize yourself with L’Eau d’Issey Solar Violet ($126). With notes of violet and pear, this vibrant scent is the perfect way to rejuvenate your beauty routine.

Lisa Eldridge

Give your complexion a little boost with this skin-enhancing tint. The latest from Lisa Eldrigde is subtle enough to qualify as no-makeup makeup, but just enough coverage to give your skin an even, dewy finish. The glow lasts long after you take your makeup off, too, thanks to the high percentage of skin-loving ingredients in the formula.

Pat McGrath Labs

Bring on the pink with Pat McGrath’s Baby Pink Skin Fetish: Blurring Under-Eye Powder ($34). Yes, the name is a mouthful, but the product’s worth the effort. Applied over under-eye concealer, this powder reflects light in the most luminous way, adding a blurring finish with a brightening pink hue.

Elizabeth Arden

If you’re sick of your 10-step skincare routine, Elizabeth Arden has got the solution. The brand’s  Eight Hour HydraPlay Skin Perfecting Daily Moisturizer ($45) does it all, hydrating and brightening your skin while restoring your skin barrier. If you want one product that addresses nearly every skincare concern (large pores, excessive oil, irritation, etc.), let us introduce you to your new BFF.


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